Building brands
on the right beams
Before we dive into services, deliverables and all the branding juice you need, please pause for a second and read a bit about our vision.
Imagine your brand as a house, a legacy you dream of building.
It’s not just a house; it's a sanctuary, a beacon, a statement of both your dreams and your needs. Envision a structure that is timeless and transcends trends. One that must resonate with a select audience, your own.
In this metaphor, we are both master builders and artisans.
We source the finest, most durable materials, and we have the skills to build the ideal structure of beams for your vision. We listen intently like a good therapist. We delve deep into your desires, values and traits and we craft them into a tangible reality.
Your brand is a home, use the right beams.
Just as an architect considers every detail (the flow of light, the interplay of textures, the harmony of form and function) we meticulously craft your identity as both captivating and enduring. Ethically and aesthetically, we design and build a structure that is both beautiful and functional. Unique and predictable. Comfortable and timeless. Just like your home.
We are not a classic advertising agency, but we have similarities.
In a traditional advertising agency, you meet the owner, like them, and then sign the papers. You're assigned an account manager who works for you, acting as a mediator between the owner, your needs, and the creative team (most of the time, with limited resources).
In our case, Alex is your account manager, and since we don't have a fixed in-house team, she has the freedom to choose a specific and completely personalized team for your project. We can deliver like a traditional advertising agency, but offer the personalization and human approach like a small studio. It’s true, we do not have unlimited resources, because we have only one Alex, but you get the benefit of working closely and build an authentic and reliable collaboration.
Alex will meet with you to audit your needs and establish project specifics. From there, she begins the search for the perfect resources, leveraging our collective first, then exploring external talent. Once the ideal team is assembled, she'll provide a business proposal and act as your brand manager, expertly coordinating with all selected resources. This comprehensive approach is why we're your one-stop shop. Let us now share examples of projects completed using this model:
For a chain of gelato shops we delivered: branding, launching in 3 cities (with collaboration on interior design, communication);
For a personal brand we delivered: branding, live social media Broadcasting conducted from 6 different studios situated in diverse cities (Brussels, Milano, Sibiu, Brasov, Bucharest, and Cluj-Napoca) spanning a continuous 5-day period;
For a personal brand that added a new line of business we produced 5 games, two books and multiple events;
Long tory short, our services: Brand strategy & consulting; Visual identity design; Brand naming & tagline Development; Website design & development & content; Social media branding; Digital marketing collateral; Print collateral design; Merchandise & apparel design and curating; Content creation; Environmental branding; Events & experiences; Training & learning.
One stop shop
We wanna work for business who walk the talk & people who are masters of their craft
We know it’s quite a cliche to start with a quote, but giving credits to ideas is fundamental, so we have no choice.
"If the Self were a vessel of clay, the Stoics would work all their lives to fill it. Ourdays, with Social Media we can't stop showing it to others from all possible angles, especially when we haven't poured any substance inside. We pretend that our vessel contains something just because it exists." - Mihnea Măruță
Businesses who walk the talk are vessels who really contain something essential. Communication and branding are just a way to bring attention to something really essential and meaningful they do with their craft. For them, branding is just a tool and a way to showcase their already beautiful work. This is why we want to work with:
Brands whose owners are involved and concerned about their legacy;
Organizations that prioritise ethical principles;
Companies dedicated to genuine craftsmanship;
Providers of honest services;
Those who appreciate the value of personal interaction;
Organisations that are thoughtful about the environment;
Brands that are authentic and transparent in their approach;
Businesses with a long-term perspective;
Brands with a refined taste and sophisticated aesthetic.