We make sure you’re
on the right beams

We’ll go through these steps:

1

Audit

Sometimes it’s made formally with a full document where we gather a comprehensive brand strategy, a visually compelling moodboard, and actionable recommendations presented in a clear and concise slide format.

At other times, when the budget does not allow it, it’s made informally in the mind of our strategy-person (Alex) who takes the right decision for your brand.

We're committed to understanding your business from the inside out. We'll go anywhere, from your boardroom to your factory floor, to learn about your operations and connect with your people. This ensures that our work is authentic and valuable.

2

Team

Alex will present his proposed approach and the team he's assembled for your project. The team is crucial to his process and will remain the same throughout it.

Alex is always willing to work with existing suppliers and your team, but in most cases, he prefers to use his own team because he takes full responsibility for their work.

3

Delivery

We pride ourselves on delivering on-time work that's clearly organized and easy to find. We're all about efficiency and clarity. You won't have to chase us down for files like the social media grid because they'll be readily available.

Also, we believe in building lasting partnerships. So we always available for follow-up consultations to provide ongoing support and guidance.

Our speciality:
Positioning upper-medium
& premium brands

Good business positioning in branding and marketing means defining your brand's unique identity and communicating it effectively to you target audience. Positioning reflects how you want to be perceived by the audience, compared to how the rest of the market is perceived. A good positioning is like a red line that connects everything that you do as a company. It’s some sort of meta-narrative that makes you convey in one phrase what’s special about you work.

All too often, clients come to us, and we uncover a significant gap between the true quality of their product and its current packaging. We excel at understanding the nuances of refinement and positioning, specializing in brands from the upper-medium segment upwards.

If you want your product/service to truly sell, this crucial alignment – positioning, product/service, and target – must be perfectly in sync. Otherwise, you risk both under-selling and over-selling your offering. We know how to precisely position you exactly where you need to be in the market.

But let’s give you some examples from our work:

Repositioning
Iris Délice

Before (as seen in the image below): inconsistent communication, it looks like a simple and ordinary pastry shop - no connection to the premium quality ingredients and French cuisine craftsmanship they actually delivered.

In the After you can clearly see that the new branding (developed in 3 years) aligned the quality of the products with the quality of the communication, all of it being done on a tight budget and using ingenious workarounds.

Repositioning
Băcănia Albota

Before: inconsistent communication, it looks like an ordinary grocery store - no connection with their commitment to quality and From A (terroir) to Z (grocery stores), their business was truly a “Farm to Fork” concept.

After we redesign everything we clearly reposition the brand to its place and aligned the communication with the actual quality of their products.

We can help with:

  • It’s like going to the doctor’s: you have some ideas of what goes wrong, but you don’t know exactly how to put it into words. Or you just need an extra opinion about your branding & marketing & communication. Or you’re exploring the idea of a rebranding and you don’t know where to start.

    You can choose between an hourly consultation or a full audit. On our audit, you’ll get a formal document with recommendations, a business plan and ideas to move further within your context.

    We really know how to make sure you’re on the right beams.

  • You’re starting a business from scratch and you need a partner for your branding. Or you want a rebranding and you don’t know where to start.

    We will evaluate your needs, suggest and deliver communication plans, visual identity, all the way to an end-to-end strategy for your brand.
    Did you know most brands operate without a true visual system? When we discuss a “visual system & territory”, we're not just talking about your logo. Instead, we're focused on a comprehensive communication method that includes composition, the harmony between elements, a precise hidden grid system, and all the rules that truly elevate your brand. We specialize in building these powerful systems.

    And of course, we’ll deliver those digital marketing collateral, print collateral design and even merchandise & apparel design and curating if needed.

  • We are masters of repositioning, adept at aligning your product's inherent quality with the perfect packaging, ensuring it communicates effectively with the right target audience.

    All too often, clients come to us, and we uncover a significant gap between the true quality of their product and its current packaging. We excel at understanding the nuances of refinement and positioning, specializing in brands from the upper-medium segment upwards.

    If you want your product to truly sell, this crucial alignment – positioning, product/service, and target – must be perfectly in sync. Otherwise, you risk both under-selling and over-selling your offering. We know how to precisely position you exactly where you need to be in the market.

    This includes naming (renaming) and tagline development.

  • We love production. Louder! WE LOVE PRODUCTION.

    What does that mean for you? It encompasses a vast array of dinamic services: events & experiences, engaging social media content, producing high-quality books & prints, live streams, even music videos, professional photoshoots, broadcasting. And yes, everything in between!
    The tangible nature of these actions truly puts our project management skills to the test – an area where Alex is the master – and flexes our creative direction muscle, ensuring every output is authentic, valuable, and precisely aligned with your brand's vision.

  • You want to move further with your online presence and build your own website. And you don’t really know how to organize and structure the production of your website.

    We can coordinate the full creation of your website. We’ll give you mockups with the storytelling & structure of your website, written content, art direction for your visual content, graphic design, UI/UX, and everything in between.

    We can create all types of websites. From a one-page Squarespace website to serve as your brand's online business card, to an online shop if needed.

  • Maybe you already have a marketing department or someone in charge of your communication and you want to ramp up your team’s expertise. Or you just want to learn new stuff.

    We can train your team on various topics: branding, strategy, design, art direction or project management.