Specialists with more than 15 years of experience each.
Collective/
This is our core team.
We no longer believe in the classical structure of advertising/branding agencies and we want to try to do things in a different way. Alongside we have consultants, freelancers or even other agencies that we have been collaborating with for years and we consider them part of our team as well.
We provide the project/brand management and then we develop tailored & unique teams for each project. Videographers, photographers, interior designers, architects you name it, we will find the best ones.
Alexandra Crăciun
Beam is led by Alexandra, and everything here reflects her vision. She's the one who introduced us to modernist ideas, and she's the one who keeps us all together, motivated and inspired.
With more than 15 years of experience in branding, communication, and marketing for medium-sized brands, Alexandra has a problem-solving mindset and is experienced in branding strategies, communication strategies, liaison, creative directing, consultancy, copywriting, and (lots of) project management.
Alexandra has a Bachelor's degree in Marketing, a Master's degree in Advertising, and a Bachelor's degree in Art History. She's also trained in psychology.
After freelancing in social media during her youth (back when Facebook was a completely different animal, and blogging was a thing), she owned a brick-and-mortar advertising agency locally known as "Exquisite." After four years of this agenct, she switched back to consultancy and then invented BEAM.
Check out her Linkedin.
Radu Măhăleanu
production specialist
Radu owns the production company we've been working with for years, and he knows how to make our magic happen: from prints to roll-ups, from signage (outdoor advertising) to personalized and uniquely designed objects. With Radu on our side, we don't worry if the colors will turn out nicely on paper or if we have the right bleed on our files. He knows all the technical details and makes them happen in real life.
Denisa Deac
junior strategist
In terms of strategy, if someone can be the next Alexandra in our agency, that will be Denisa. She started out in Social Media Management, but her curiosity and drive quickly led her to explore and take charge of many other areas of the advertising world. From graphic design or branding to social media and event planning, she is a hands-on kind of person. Her ultimate goal is to become a strategist, even though she is doing a lot of things right now.
Iulian Tărnăuceanu
graphic design
Iulian was our first design employee back when our agency was called Exquisite” and we had a traditional brick-and-mortar approach on the market. We had a great collaboration back then and now we are excited to be working together again on multiple clients. Iulian is a master of typography and grids, but what we love most is the way in which his brain works. His structured and kind of mathematical approach to branding brings a deep understanding of marketing tools.
David Stroe
visual consultant
With more than 20 years of experience in the visual communication field, David designs things and actions. Not necessarily in this order. He is a master of translating marketing strategies into visual identities and his expertise in editorial design is matched by his passion for designing high-quality web/mobile interfaces, tools and presentations. He has used his magic wand on most of the projects from our portofolio, so we’re very honoured to have him around.
Andrei Țarcă
audio branding
Andrei’s superpower is audio branding. With more than 15 years of experience in radio, podcasting, voice-overs, and other audio products and even copywriting. He has the skills to make your ideas sound amazing. From concept to editing, mixing and sound design, Andrei integrates branding strategy into building unique and personalized products for each client.
Ioana Băilă
video consultant
Ioana has experience in filmmaking, directing and production. She began her career as a camera operator and has further developed as account manager, production coordinator and production assistant. She views video as an important tool and she is the one who support us and our clients on what topics to cover in the videos to drive leads and sales.
Denisa Matiș
account manager
When Denisa joined our team (in her 30s, after a career in the medical field) she knew almost nothing about advertising. This ambitious woman started from scratch and reinvented herself into an account manager. She manages a portfolio of clients doing social media management, project management, website management and copy when needed. She’s still learning, but we’re happy to help her find her way in the advertising world.
Gabriel Augustini
senior video consultant
We’ve been working with Gabi for more than 10 years. We don’t even need briefs when calling him, that’s how familiar we are! We did his branding, we did podcasts together, our bond is as strong as it can be. His superpower is video project management with a touch of marketing. He understands business strategy and his videos always have strategic thinking included. We love his calmness and we feel safe working beside him.
Laura Moraru
intern
Laura is currently a ‘Communication and Information Studies’ student in the Netherlands, deeply passionate about exploring the powerful tools of communication, while also building meaningful connections with others. As an intern, her role is to apply the knowledge she got from the university and, beside us, the practical aspects of brand management and branding. Our plan is to give her a bit of our love for branding.
Laura Tărîță
editor & copywriter
A lover of words and of slow living, Laura has actually got quite a background in teaching English. In fact, it was teaching that brought her here. With more than 12 years in the educational field, she has recently discovered (and put into use) her passion for proofreading and editing (not afraid to admit that sometimes she's that annoying friend who mentally corrects people's grammatical mistakes)
Alexa Alexandra
graphic design
If Alexa were a coffee, she would be something like the good old-fashioned 3 in 1 instant drink. PR and social media person turned copywriter turned graphic designer, Alexa’s superpower is adaptability as well as an insatiable appetite for knowledge. Forever in love with Japanese and Scandinavian minimalism and experimental typography, lately she has been developing a strange passion for 3D graphics.
Alexandra Avram
styling
Alexandra super power is styling. With a degree in fashion, Alexandra helps us with almost everything that involves styling, including personal branding for our clients. She’s the master of textures, costumes, colors and knows how to make everything look better. Alexandra runs her own business in styling, make sure you check out her website!